Product shots – Photoshop or Photograph?

13 Jan Product shots – Photoshop or Photograph?

Whilst studio photography will always have its place, we are finding more and more that digital image manipulation is providing a more cost-effective, practical and creative solution for client product images.

Case Study 1:

Photographing professional models can be a very expensive option for clients. Not only must the models be paid, there is also the associated agent’s fee, make-up/hair, location sourcing, props and logistics to add to the bill. So, for jewellery firm Tilley & Grace, instead of using professional models and photographers, we decided to source existing stock shots of models from photo libraries and then we arranged separate photography of the jewellery pieces to match the models’ poses and position in the stock shots (which was easy and quick to manage). We then merged the jewellery piece shots with the model stock shots in Photoshop to create beautiful and effective composite photos which showcase the jewellery in a series of high end promotional images – all at a fraction of the cost of using professional models.

Case Study 2:

Once we have designed a range of beerkits (for physical print and production) for our client Muntons, we then impose the digital artwork onto a master packshot in Photoshop (which has no graphics, adding perspective and manipulating the angles to create perfect 3D packshots of the range). The client can then use the images we create for marketing purposes, on their website etc. This is an inexpensive process when compared to professional packshot photography and, often, the result is actually better than shooting a physical pack due to the consistency achieved – the pack position, angle, lighting is all replicated precisely. This technique can be especially beneficial when images are to be displayed as a group or when additions are made to the range further down the line.

If you feel similar imagery could be of benefit to your company please do get in touch.